Stars Come Together for the Launch of the Sochi 2014 National Campaign and the Debut of the Official Bid Anthe.
The biggest Russian rock and pop stars gathered to offer their support to Sochi 2014, celebrate the launch of the national campaign to win the right to host the 2014 Olympic and Paralympic Winter Games for the first time in Russia, and unveil the official anthem of the Sochi 2014 Bid.
The passionate backing of the music stars of differing generations and styles from pop and rock to hip-hop demonstrates the wide support for the Bid among Russia's cultural community and how the Bid reflects the nation as a whole. Russia's leading artists, including Valeriya, Sophia Rotaru, Philip Kirkorov, Maks Pokrovskiy, Julia Savicheva, Dima Bilan, Vladimir Presnyakov, Dominic Jocker, Timothy and Ratmir Shishkov, are among the creators of the anthem, an inspirational song about the Russian nation's dream to host the Winter Games.
As part of the national campaign launch, the Sochi 2014 Bid Committee is calling on the Russian public to vote to bring the Winter Games to Sochi online. The voting will take place at the Bid's official website www.sochi2014.com and at the largest Russian web portals.
The Sochi 2014 online voting counter will feature a slogan Say Da to the Olympics! with the button Da to click. Each voter will also have opportunity to preview the video clip of the Sochi 2014 anthem performed by the stars.
Commenting on the campaign launch, Sochi 2014 Bid Committee Dmitry Chernyshenko said:
We are thrilled to have the support of the cultural community and music artists behind the Bid. Their personal involvement offers an insight into what the Sochi 2014 Winter Games would be like: a great celebration of sport and culture, both of which are richly represented in our nation's heritage.
We are grateful that our leading artists have responded to Sochi 2014's call to create the anthem that would convey the identity of the Bid and Russia's aspirations to host the 2014 Olympic and Paralympic Winter Games. I am confident that this song will find resonance in every heart in Russia and will make an important contribution to our Bid campaign.
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